Horizon 11 | About us
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About us

Exploring Opportunities | Innovation | Impact | People | Planet | Profit

Our Team

We are a unique team of successful changers, each with more than 20 years of experience. Our team consists of generalistic specialists from various fields and sectors. We share a passion for development, growth and the realization of dreams with the common goal of improving the world in which we live.

4
Linda van Aken
HR and Talent
7
Bas Allart
Innovation Strategy
3
Lodewijk Kleijn
Organisational Change, Building Bridges Within and Between Companies
5
Richard van de Merwe
Organisation and Leadership Development
6
Desh Ramnath
Vision & Strategy Development
2
Marcel Ribbens
Marketing and Sales
1
Paul Rulkens
High Performance Teams
Don Spierenburg_website
Don Spierenburg
Business Model Innovation & Education

Linda van Aken

HR and Talent

How do optimize your team’s profitability? How do you create true ownership?

Working from personal connection and with positive energy, that is what Linda stands for and what she does. In this, she uses her experience as transition manager and HR director in change processes. At Westland Infra and Juva, among others, Linda supported and implemented, in her own specific way, their changing cooperation needs, both internally and with the client. By applying techniques such as Deep Democracy and by always putting the employee first, as the ultimate resource.

Bas Allart

Innovation Strategy

Bas Allart is an innovation and start-up expert with a proven track record in driving, building and leading successful innovation partnerships. These collaborations are crucial for innovation success and impact. Bas worked for and with honderds of startups, SMEs, multinationals and (knowledge) organizations in various sectors (including green chemical indusrty, health, IT & data, sustainability, sports, horti, biobased economy, water, construction). He is, like no other, capable of translating complex innovation challenges into a concrete and successful strategy. As co-founder of HortiHeroes, he is also known in the food & flower industry

Lodewijk Kleijn

Organisational Change, Building Brigdes within and between Companies

Sometimes projects are so challenging that all experts agree that the chance of success is virtually nil. Then the attention of Lodewijk Kleijn is drawn. In 1989 he exchanged a comfortable banking job in Chicago to start an IT company in China, months after the student uprising in China gave most foreigners cold feet. 12 years later he was able to successfully sell his company in Beijing to PWC. Lodewijk then founded an advisory practice in London that initiated major strategic change projects at public-private partnerships. By dragging silos, listening to everyone and connecting creative solutions with hard projects, he managed to realize trajectories that others had given up at the London Underground and a Marine shipyard in England. Since 2012, Lodewijk has returned to the Netherlands and combines assignments for companies that can change the world with unpaid management work at the TEDx organization, among others.



















































































































		
 
	
 
	

			
		




	

		

			
			

		

	



	

		

			
Richard van de Merwe


Organization and Leadership Development






Richard van de Merwe has been sitting at the table with entrepreneurs in the food and agri sector for 24 years. Previously from management positions at ING and Rabobank and then as an entrepreneur himself. Guiding and inspiring entrepreneurs in organizational and team development with vision and entrepreneurship is what gives him energy every day. He is able to get to the question behind the question. “Every organizational issue has multiple layers. Deepening an issue provides the answer to grow. ” He puts the person in the organization at the center. Human capital is the power behind every development and growth of the company. As a horti expert, Richard has been involved in setting up innovation centers and developing companies in the horti business, among other things. He also coaches boards of directors and management in the food and agri sector.






		
 
	
 
	

			
		




	

		

			
			

		

	



	

		

			
Desh Ramnath


Vision- & Strategy development


 


Desh Ramnath is a serial entrepreneur with a passion for global impact. He loves big dreams, fantasy and strategy, Desh likes to take on big challenges that connects social and economic impact to growth. As an entrepreneur, visionary change maker, connector and strategic driver, Desh has been extremely successful at ministries, Shell, Apple, Google, SBS Broadcasting, Cartier, Microsoft, Eli Lilly, T-Mobile, Sanoma, Lely and many others. Desh was recently involved in initiating and setting up HortiHeroes and as chairman of the Advisory Board he was involved with the Dutch Greenghouse Delta. Startup environments, especially attract his attention, as an investor, but also as a creative and ambitious learning environment where he repeatedly finds himself challenging his own methodologies. A lifelong learning experience from your own hobbies.


		
 
	
 
	

			
		




	

		

			
			

		

	



	

		

			
Marcel Ribbens


Marketing and Sales






Marcel Ribbens has been a growth accelerator for brand and communication driven companies for more than 20 years, both offline and online, both locally and internationally. Successful as marketing director / CMO at Unilever, Staatsloterij, Sports Betting and Facebook. Expert in marketing strategy, building strong brands, product development, (e-) commerce and the entire modern communication mix. Marcel was voted among the top 100 best marketers at the Dutch Marketing Awards (2016 and 2017). His result-oriented approach is characterized by a strong consumer focus and the belief in both the magic (inspiration / creativity) and the logic (data / technology) of marketing.






		
 
	
 
	

			
		




	

		

			
			

		

	



	

		

			
Paul Rulkens


High Performances Team






How do the best get even better? Companies such as Novartis, McKinsey, UBER, ASML, DSM, Boskalis and Shell work with Paul Rulkens to get everything out of everything they already have. Paul is an international author of two books, and his TED talks have been viewed more than 1.5 million times on YouTube.










































		
 
	
 
	

			
		




	

		

			
			

		

	



	

		

			
Don Spierenburg


Business Model Innovation & Education






Successful companies develop and innovate continuously. Because, although consolidation and growth are important, frequent and rapid changes in the market require adaptations of their business model. As well as further development of the organisation, the market propositions and the people.

Don combines broad commercial and consultancy experience in a wide range of companies, from multinationals such as Hyatt International and Philips to Dutch SME’s, with lecturing and coaching of international students at Hotelschool The Hague. This combination allows him to view companies in the food industry with both applicable knowledge as well as a fresh look.

With his focus on hospitality, ‘customer centricity’ and his passion for good food, based on pure ingredients, Don is strong in the translation of products from the food & flower industry, via customer insights, to engaging customer journeys.






		
 
	
 
	

			
		







Questions? send us a message!